Stoner culture has been prolific since the 1960s and 1970s counter-culture brought it into the mainstream. Moving away from criminal countercultures like the biker gang in Easy Rider, depictions of marijuana use began to be seen in popular comedies, helping to destigmatize the choice for mainstream viewers. Figures like the comedic duo Cheech Marin and Tommy Chong began to proliferate, until the image of the harmless stoner was ubiquitous in popular culture.